I wonder if Google and the other search engines track what searchers actually click and how long they visit a page? Don’t knock me, its a good question.

I think that search engines aim to put at the top of their search results pages what they considers most valuable in content relevant information as the top search results. They use the experience of previous searchers to define page credibility for search results.

What do I mean?

When we search for information on a search engine we are presented with a list of search results.

We’ve all been in the position where we find the ‘top result’ in the search results is not what we are actually looking for, so what what do we do? We click ‘back’ and click another result.

Now, do the search engines notice we’ve returned so quickly and clicked something else?

Do search engines therefore consider the search result we disregarded less valuable as a return for the search string we used to find it? Does that search result get a negative point, and return lower in the table for future search results? What if other searchers find that result valuable?

Complicated? It should be, it helps us find what we are actually looking for.

What do you think?